Notting Hill is a vibrant, trendy area, with casual cafes lining bohemian Portobello Road, famed for its busy market selling antiques and vintage fashion. High-end restaurants and upscale boutiques cluster around Westbourne Grove, while the Electric Cinema welcomes filmgoers with posh armchairs. Huge crowds celebrate the annual Notting Hill Carnival, whose parades and calypso music reflect the area’s Caribbean roots. In the early 19th century, wealthy landowner James Well Ladbroke began to develop his Notting Hill estate into a carefully planned suburb. He aimed to attract wealthy Londoners to move to the area. His development mainly consisted of large terraced houses with communal garden areas or “pleasure grounds”. These houses were largely used by upper middle class families who had a small number of servants. The area also became popular with the artistic and cultural elites of London.